Digital Media And Marketing Analyst (English Fluent)

Digital Media And Marketing Analyst (English Fluent)

04 jan
|
Mygwork
|
São Paulo

04 jan

Mygwork

São Paulo

THE RECRUITMENT PROCESS FOR THIS ROLE WILL START IN THE END OF JANUARY 22This role has 2 key areas of responsibility:Support the IMC (Integrated Marketing Communications) Leader In campaign development, data & analytics (Approx 70% of role) Participate in strategy and execution of the core IMC disciplines for our brands: E-commerce, Media, Performance, Inbound, and Content.Support the IMC Manager in the general communication process, including brief development, agency management, strategy and content approval, and campaign evaluation Build a thorough understanding of the company’s process for setting pre and post-performance metrics,





helping to set and track KPIs for IMC campaigns and to analyze global sources of data and analytics platforms.Looks to optimize both pre and post-campaign evaluation and dynamic optimization within campaigns.Leverages data sources such as search metrics, social listening, competitive data to build a full picture of campaign response and maximize future learnings, helping to recommend adjustments to improve results based on campaign performance.Manage and update the Product Information Management System (PIM) for Brazil and Caribbean Central America, with a primary focus on Brazil. (Approx 30% of role) The Product Information Management system is a tool we use to update our digital presence ensuring we have best in class brand information on content on e-commerce sites.The information stored in the Product Information system includes brand images, videos, technical information, product descriptions, drinks recipes, and other elements of brand content. This role works closely with the brand marketing teams to ensure that the Product information system always has the most up-to-date and high-quality assets and information for distribution to external retail and other partners. This role does not require previous experience with a Product Information Management System (specific training and support will be given) but does require a high degree or organization and attention to detail. Role Potential: This is an entry-level role in the Brown-Forman Integrated Marketing Group and provides exposure to the core communications areas of media planning, social, online video, CRM, search, website, data and analytics, content, and e-commerce. Supported by a strong capabilities program this is an ideal opportunity to learn these disciplines and gain “hands-on” project experience in these areas while working with iconic brands.Key Job Responsibilities:Works with the PUBCC IMC Leader, PUBCC Marketing Team, Brazil Key account and sales teams, Global Content and Marketing Information Director (part of Global IMC Center of Excellence team) to achieve excellence in the following areas:Campaign development, Measurement & Optimization: Provides campaign measurement, evaluation, and optimization. Building understanding of data, tools, and metrics for campaign evaluation.Ensures a robust “test and learn” plan across the portfolio to continually improve our understanding of the best channel and content to drive the best results relative to brand strategy & campaign objectives.Helps to evaluate content created by the agencies to guarantee alignment with brand strategy and digital best practicesExecutes billing processes, helping the IMC Manager to ensure control over media spending and consistency within the company's financial processImplement & Maintain Brown-Forman Product Management System in Brazil and expand usage over time: Work with Global Content and Marketing Information Director, Marketing Team, and Sales Team on the set-up and implementation of the B-F Product Information Management system. (PIM) PIM (Product information management) Content Ensure high-quality content is correctly loaded into the system under the marketing and sales strategy.Seek out global and local content assets to enhance the overall quality of the PIM. Leverage Global Asset management system (BAR+)Identify any gaps in PIM assets and work with the marketing and sales teams to close gaps at a market level. Stakeholder Management: The Digital Marketing Analyst role is an active participant in the overall B-F IMC 'community'. Critical stakeholders include: The Brazil Marketing Team Key Account & Sales TeamsThe Brown-Forman Global IMC Center of Excellence & Global Director Content and Marketing Information Director, Media & Creative AgenciesBrown-Forman IMC teams around the world Required Experience & Education:Education: Undergraduate Degree / Bachelor's DegreeExperience:Ideally, 2+ years working at a client and/ or agency side in media planning, or marketing, or BI (Business Intelligence), or Analytics.Background in data & analytics, measuring and analyzing campaign performanceEvidence of project management experience within a marketing or communications environment. Fluent in English Job Competencies:Communication: Must have a strong verbal and written communication style to communicate with all levels of management.Collaborative: In many cases, this role will be about influencing non-direct reports and working with different functional teams in the market and globally. Collaboration and trust are key qualities to maximize the impact of this role.Prioritization & Project Management: The ability to juggle multiple requests and effectively prioritize and plan work is key. The candidate must be flexible and able to “dive into” urgent requests when needed. The maturity to seek assistance and leverage external resources in conjunction with the IMC Leader where needed is important. Analytical Skills: This role will involve some working with data and analytics tools. Competence with spreadsheets, basic analytics, and the use of databases to analyze results. Passion for Diversity and Inclusion: Can work across different levels and nationalities. Respects all differences and treats colleagues with respect. Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status. This employer is a corporate member of myGwork - LGBTQ+ professionals, the business community for LGBTQ+ professionals, students, inclusive employers & anyone who believes in workplace equality.

Digital Media And Marketing Analyst (English Fluent) - São Paulo São Paulo, São Paulo

Digital Media And Marketing Analyst (English Fluent) - São Paulo São Paulo, São Paulo

THE RECRUITMENT PROCESS FOR THIS ROLE WILL START IN THE END OF JANUARY 22This role has 2 key areas of responsibility:Support the IMC (Integrated Marketing Communications) Leader In campaign development, data & analytics (Approx 70% of role) Participa [...]
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Digital Media and Marketing Analyst (English Fluent)

Digital Media and Marketing Analyst (English Fluent)

THE RECRUITMENT PROCESS FOR THIS ROLE WILL START IN THE END OF JANUARY 22 This role has 2 key areas of responsibility : Support the IMC (Integrated Marketing Communications) Leader In campaign development, data & analytics (Approx 70% of role) Par [...]
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Join a leading digital media and marketing company with offices located around the globe. The company drives installs and re-engagement for mobile first brands leveraging proprietary tools, custom algorithms, exclusive data and unique traffic. It [...]
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