Johnson & Johnson Family of Companies
São Paulo, SP
ROLES AND RESPONSIBILITIES:
- Ensure CD (customer development) Regional Roadmap (FIRST) is being executed with a clear Governance and tracking both locally and regionally.
- Partner with RGM (revenue management) and e-commerce leaders to drive CD Roadmap (FIRST) in LATAM.
- Develop LATAM Shopper Strategy and action plans to meet objectives with strong focus on Perfect Store Execution and Health & Wellness.
- Develop initiatives to influence the Shopper “mindset” within the CD and Mkt organization to drive business decisions and growth through Strong Category Story Telling.
- Provide shopper expertise and develop tools and methodologies to expand shopper solutions and category management knowledge across the region.
- Empower the leadership (CD Local Teams and Franchise teams) with “path to purchase” methodology´s knowledge and usage.
- Coordinate of Regional and Global customers governance and plans in the region.
- Co-lead, with Regional Franchise and global shopper teams, the shopper toolkits development (Category sell in story, In-Store visual identity, Executional toolkits) and be responsible for the regional content customization and deployment to the local CD and Mkt teams.
- Work with Regional Franchise on key innovation projects to provide Shopper inputs through the processes (ensuring CVE concept is embedded since the beginning of the process).
- Work close to CBI (Consumer Business Insights) team to develop and identify shopper insights and ways to maximize it in the region.
- Experience on Sales, shopper marketing, category management and customer management.
- People development / training skills, as well as a deep knowledge on how to drive execution is a must.
- Experience on leading, coordinating and / or influencing internal / external stakeholders, marketing and commercial leaders with strong influencing skills in Global and Regional Customer forums.
- Fluent Portuguese and English are mandatory, Spanish is desired
- Availability to live in São Paulo - Brazil.
Brasil-São Paulo-São Paulo-
J&J; do Brasil Indústria e Comércio de Produtos para Saúde Ltda. (7600)