19 out
(0022) IBM Brasil-Industria, Maquinas e Servicos Limitada
São Paulo
18-Oct-2024
Field Marketing Professional
732689BR
Your Role and Responsibilities
As a Field Marketing Professional, you’ll build market engagement plans in a geography to drive business pipeline and revenue objectives based on a deep understanding of clients and the local market.
Your primary responsibilities include:
• Design and execute local marketing and communications plans to support go-to-market strategies
• Leverage knowledge of multiple tactics and marketing and communications activities in your plans, including, live or virtual events, brand recognition, social media marketing, digital and email lead generation activities, and channel/partner marketing
• Brief, enable and collaborate with Sales, Clients,
IBM Partners and/or internal stakeholders
• Measure, analyze, and report on the impact of marketing and communications activities
Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
Required Technical and Professional Expertise
• Prior experience building complex, high-tech marketing strategies and demand-generation initiatives through modern marketing tactics. This includes campaign planning, execution, and attribution.
• Business and results-oriented, with experience in building marketing and business strategies to drive growth
• Data-driven and analytical in a highly competitive market,
being able to analyze and determine focus and opportunity areas to drive plans to commit to objectives based on results
• Growth Mindset in a highly growing tech market, thinking out of the box to create demand and accelerate business outcomes
• Strong relationship skills – abilities to negotiate to execute in a complex and matrix organization
• Strong written and verbal communication skills
• Ability to influence cross-functional teams both internally and externally to drive breakthrough innovation
• Strong program management experience
• Ability to prioritize and meet deadlines in a fast-paced agile marketing environment
• Advanced English
Preferred Technical and Professional Experience
• Experience in field marketing or B2B tech marketing roles.
• Understanding data-driven technologies, including AI, machine learning, and cloud solutions.
• Experience managing and executing Tech industry events and conferences.
Required Education
Bachelor's Degree
Preferred Education
Bachelor's Degree
About Business Unit
IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.
Wonder if IBM is the one for you?
In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters,
and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow,
as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
About IBM
IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911,
we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
Other Relevant Job Details
For additional information about location requirements, please discuss with the recruiter following submission of your application.
Being You @ IBM
IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Country/Region
Brazil
State / Province
São Paulo
City / Township / Village
Sao Paulo
IBM Business Group
CHQ/OTH
Primary job category
Marketing, Comms & CSR
Secondary Job Category
Client & Ecosystem Engagement
Role ( Job Role )
Field MCC Professional
Employment Type
Full-Time
Contract type
Regular
Early Professional Track
Not Applicable - Professional Hire
Position Type
Professional
Travel Required
Some travel may be required based on business demand
Company
(0022) IBM Brasil-Industria, Maquinas e Servicos Limitada
Is this role a commissionable/sales incentive based position?
No
Company Label
IBM
▶️ Field Marketing Professional
🖊️ (0022) IBM Brasil-Industria, Maquinas e Servicos Limitada
📍 São Paulo