11 out
ISP Brazil
São Paulo
**Description**
Purpose of Role
The Regional Head of Marketing is responsible for ensuring the marketing process and procedures are efficiently harmonised across the region. Reporting to the Regional Managing Director, the role is responsible for implementation of marketing plans including brand guidelines (identity), digital/social media content plans, content support for admission pipeline nurturing, offline opportunities such OOH & advertising placements, B2B cross promotions, media engagement & PR, market research and competitor insight, as well as the delivery of high-quality communications in line with the Region’s strategic objectives.
ISP Principles
Begin with our children and students.
Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding and Health & Safety issues and acting and following up on all concerns appropriately.
Treat everyone with care and respect. We look after one another, embrace similarities and differences and promote the well-being of self and others.
Are financially responsible. We make financial choices carefully based on the needs of the children, students and our schools.
Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.
Key Responsibilities
- The role will work with the schools in region to drive branding and content planning across offline and online channels,
to develop and understand the strategies to ensure that ISP schools’ marketing strategies and initiatives are implemented in respective school with the aim of achieving student recruitment and retention targets with a view to maximising the number of enquiries, visits, registrations, and joiners.
- The Head of Marketing will maintain a customer service focused experience for all stakeholders, also driving the regional ISP schools to become the first choice in their local markets and confirming the Group’s reputation as a leader in ‘Amazing Learning’ through strong media connections, PR, maximising on media entitlements and keeping up to date on market trends and activity.
1. Marketing and Lead Generation
- Work closely with the Regional Admissions and Retentions Lead in providing professional support across all schools aligned with annual targets and budgets set.
- Support the Schools and provide guidance regarding marketing campaigns, content plans and budgets.
- Conceptualise and implement strategic campaigns for the region to support recruitment building up to the peak intake.
- Liaise with the school heads to create constant awareness and improve brand presence for all schools through the year.
- Understand the current digital marketing platforms and trends utilised in the Region across all schools.
- Understand the past efforts implemented, CPL/CPD and CPA/CPE as well as conversions from Leads/Deals to Enrolments.
- Generate weekly and monthly reports for accurate tracking and reporting.
- Liaise closely with the CRM resource to ensure all ads are optimised and digital marketing spending across schools are in line with forecast.
- Work closely with the Principals and Academic teams to ensure new efforts/programmes and/or courses that need marketing support i.e. EAL, Boarding Services, New Head of School etc
- Develop and execute school specific marketing initiatives through Marketing Managers, in respective schools.
2. Brand Awareness: Understand brand and brand guidelines across schools
- Lead on the consistent implementation of brand guidelines, supporting overall editorial and design controls across all schools’ external communications and platforms.
- Lead on any website refresh projects including design, useability, content production etc.
- Maintain and monitor school websites by providing quarterly website health check reports.
- Provide guidance on design and distribution of all internal school communications (newsletters, bulletins, updates) etc.
- Manage key third-party event organisers, publishers, and media owners, to ensure exposure is maximised for ISP and all its schools in Brazil.
- Provide PR idea generation and initiative support for ISP and all schools in the region.
- Support schools with brand video production and content creation where required.
- Support the schools with building their library of evidence/ testimonials from parents, students, teachers, and staff across the year.
- Conceptualise and share marketing and communication templates, tool kits and best practice to support the school teams.
- Provide support and recommendations to schools on strategic OOH and advertising placements.
- Provide market and competitor activity tracking and analysis to support individual schools marketing plans and strategies.
3. Strategic Partnerships
- Understand current partnerships and review current arrangements/ o