09 out
Beam Suntory
São Paulo
What makes this a great opportunity?
Responsible for the development and implementation of compelling and focused brand strategies delivering exceptional in-market brand and portfolio performance while strengthening brand equity. The Head of Marketing is responsible for ensuring that the Brand DNA of global and local brands is nurtured and strengthened through brand experiences, communication platforms and innovations that place the rich understanding of culture and consumers at the heart of our work. Balancing this with strong commercial acumen, gained from a Gemba mindset, and an obsession for excellence in execution, the Head of Marketing needs to work with external partners (agencies, customers, distilleries, amongst others),
International functions and Brand Houses to ensure that we delight consumers at every touch point through integrated marketing plans.
Role Responsibilities
- Lead Brazilian organization in full to the delivery not only of financial targets but agreed strategic objectives and long term brand equity targets
- Ensure that we understand customer perceptions of our brands and penetrate consumer behavior and business/brand data to go beyond the “what” to really understand the “why” and the implications of the “how” for future growth plans.
- Lead the implementation with excellence of global brand foundations across the portfolio
- Lead, from the market side, the development and sign-off of the Brand’s 3 Year Growth plans, working collaboratively with cross-functional colleagues and Regional/In-market brand and commercial teams.
- Working with the Brand Houses & international resources, Master Distiller/Blender,
lead the development and sign-off of a focused innovation strategy and pipeline that strengths our DNA and delivers agreed brand/commercial objectives in market.
- Drive for “brilliance in execution” with both strategic precision and an obsession for detail that starts with the perfect serve experience which is amplified through consumer programs that drive talkability and saliency.
- Ensure marketing plans meet the requirements for financial year targets, including marketing spend on budget and phasing of activity to support top line growth.
Qualifications
- 15+ years’ consumer marketing experience. Global CPG, luxury brands or spirits experience preferred
- Business degree (MBA preferred).
- Ideally global or cross market brand experience.
- Demonstrable achievements in growing brands and managing complex brand portfolios within a matrixed organization requiring strong cross functional leadership.
- Strong commercial experience with P&L; responsibility and demonstrated track record of engaging effectively with commercial partners to drive alignment and performance.
- Proven ability to build effective teams, coach and develop direct reports in order to strengthen organizational capability.
- Strong Commercial and Financial Acumen with a focus on driving sustainable profitable growth and being astute in all areas of the commercial P&L; (product and channel mix, investment, logistics, COGS, pricing) and budget management.
At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected.
Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.
Job Segment: Marketing MBA, MBA, Marketing, Management
▶️ Head of Marketing Head of Marketing Sao Paulo, SP, BR Sep 30, 2024
🖊️ Beam Suntory
📍 São Paulo